MOXIE [mok-see]
noun - courageous spirit and determination, perseverance
Our Story
Established in 2021 by Suzi Bird, a motherhood photographer & post-natal doula, Moxie London focuses on simplistic, elegant design combined with functionality.
During her photoshoots, Suzi noticed how often women were struggling to find nursing bras that looked, well, just like a normal bra! Time and time again, mothers would mention how hard it was to find bras that they could wear when breastfeeding that didn’t have ugly thick straps and an unflattering design.
This got Suzi thinking - what if you could combine functionality with beautiful, elegant design? Surely all women deserve to feel good in their underwear, even when it’s serving a purpose? With a lifelong love of fashion design combined with a passion for comfortable but cute clothing, Suzi decided to turn her vision into reality and Moxie London was born!
Our Mission
Along with high quality construction and durability, we strive to use eco-friendly fabrics and end-of-line materials where possible. As the brand grows, we aim to increase the brands sustainability as much as possible. Each collection is designed in the UK and produced in exclusive quantities.
For All Bodies
Moxie London is a proud supporter of body positivity - celebrating women of all shapes and sizes, of all appearances and of all abilities. Our aim is to make a positive impact and more awareness when it comes to the bodies we see in the media.
Photoshopped is out, real bodies are in. This is why none of the women featured in our brand photography will be edited to remove or change any part of them that society often deems worthy of changing.